The Real Difference Between Big & Small…
Small Businesses are the lifeblood of this country… the American Dream in action. I’m certainly proof of that, as are many of the clients I work with. In fact, almost all of them are bootstrapping operations because they’re passionate about what they’re doing, and it’s the only real way to keep things profitable. It’s inspiring to see, and an honor to be a part of. But the one thing I consistently notice is how small business owners often treat social media as an afterthought.
Of course, I understand why. It takes a lot of effort to maintain the feeds. Especially in the service industry, where chefs and owners are killing themselves just to keep the lights on. I know that finding the time to post can feel nearly impossible. But listen closely here…
This is a mistake!
And you don’t have to take my word for it. Look for yourself. Every major brand in the world is on social media. Nike, Coca-Cola, Dominos, L’Oreal, Spotify, Mercedes Benz, and so on. All of them have identified these platforms as useful ways to reach their audiences. And so if the most successful companies in the world have identified Instagram, Facebook, and Twitter as key placements for their content, why on earth would you not follow in their footsteps?!?
What Do Big Corporations Have That We Don’t?
Money, of course!!! We’re talking about organizations with millions of dollars to spend on research and discovery. They have already done all the hard work. In fact, they just spent all their money so you don’t have to! So let’s trust that they know what they’re doing. Or rather, let’s try this thought experiment? Do you think they’re on Social Media because they feel they should be? Or because it’s driving revenue?
Exactly. It’s helping make them money, and it can do the same for you.
But What is the Biggest Issue for Small Businesses?
No, it’s not money.
Small business owners will often tell you they just don’t have the time needed to effectively brainstorm and plan out a marketing strategy. And I get it. But I promise you, this can be done in an hour. Yes, an hour. Can you spare 60 minutes this week to identify who your audience is and come up with a variety of new ways to reach them? Yeah, probably. So get that on the calendar. Now!
I recommend starting with my Workbook: Social Strategy Fundamentals. Download it HERE.
It takes 30 minutes to complete and will give you a strong foundation for establishing a plan for your social media.
Don’t let your social marketing fall by the wayside. These social platforms are the best way I know to spark conversations and reach new audiences. In fact, these days it costs relatively little to find new audiences. You’re no longer relegated to paying for a pricey ad in the paper, or a commercial on primetime TV. No, these days, you can target your audience with unbelievable specificity and reach them on a device they carry around in their pockets. I say this all the time, but there has literally never been a better time to be in business.
But you have to embrace these new methods… these new channels… to receive the benefits of this new economy.