It Changed the Way People Make Reservations
This is not my opinion. It’s fact. Website traffic has significantly dropped for restaurants because diners are checking other platforms first. In fact, a restaurant’s website is now 3rd in traffic behind Instagram and Yelp. Savvy diners want unsolicited feedback before they make their decision and, unlike 10 years ago, there are now a variety of ways to find that information.
It Changed the Way People Workout
15 years ago, you either ran, biked, or worked out in a gym. Okay, sure… maybe you preferred yoga, so you had a membership at a local studio. But that was about it. Now look at the fitness landscape. Each month we’re inundated with new workout fads. With the rise of social media came the rise of “Boutique Fitness.” And each of those different brands was able to reach an audience through social media. Group Fitness is now enjoying a resurgence because of it.
But then there’s also the proliferation of Home Workouts. Beachbody (with P90X, Insanity, and so on) has offered people another great way to stay in shape. And because of social media it’s spread far and wide.
It Changed the Way People Travel
We no longer need travel agents or guidebooks. Instead, we have Instagram Influencers showing us the best-kept secrets in cities around the world. I often say that because of social media, there’s never been a better time to be in business. But there’s also never been a better time to travel. No more guessing. No more anxiety. The world is literally at our fingertips.
It Changed the Tattoo Industry
Remember back when tattoos were some fringe activity for bikers and outcasts? Rock stars and convicts? Well, gone are those days. Tattoos are going through a golden era right now due in large part to the success of Instagram. Artists post their work daily, and this sharing of information and ideas has pushed the form further than anyone could have ever imagined. Demand is up, and the quality has gone through the roof.
It Changed Every Other Niche Imaginable
Are you a dog person or cat person? Into show tunes? Crafts? Yoga? Surfing? It hardly matters anymore. Instagram has made it possible for people with unique passions to find each other. It has done what social media does (on its best day), which is to connect us to other human beings. This, more than all the rest, is the best part of the platform, and one of the reasons why I love working in Social Media.
REMEMBER: Social Media is About Sparking Conversations
We talk about viral videos and engaging content because these are the things that get likes and shares. These are the things that spark conversations, and help spread the word of your brand far and wide. Your business may have launched long before the dawn of social media, but it’s in your best interest to embrace these platforms and let them connect you with people who so desperately need what you have. Build a community the old fashioned way, but with today’s technology. It is, simply put, the only real way to thrive these days.