From "side hustle" to full-time gig...
For the past 15 years I’ve pursued two parallel careers… one in the arts and another in hospitality. It wasn’t until 2015 – just after my son was born – that I realized there was a way for me to merge the two. As social media continued to grow in popularity, I suddenly realized my creative skillset was becoming more and more valuable.
I’m a writer, photographer, videographer, and graphic designer able to deliver high-quality content on a consistent basis – a one-stop-shop who works with a small portfolio of clients to help them fortify and grow their digital presence.
Simply put: I connect businesses and patrons by sharing compelling stories.
The question I always ask my clients is: “What are the stories only you can tell?”
But first, let's go back to the beginning...
I moved to New York City in 2003 with dreams of working in the theatre. I started out as an actor before eventually trying my hand at directing, choreography, and producing. Of course all that led me to what I now do, which is write. I’m currently working with a full-time collaborator to develop two original musicals and a full-length feature film.
The interesting thing has been applying that knowledge and experience to online marketing.
From one to many...
I took on my first client in 2016, but before long I was pitching my services to a bunch of potential clients. It started out with word-of-mouth, and slowly, one by one, I began building my roster.
I now work with 10 different clients, managing more than a dozen different accounts. In each instance we’ve seen meaningful growth when it comes to Impressions, Reach, Engagement, and Followers. And it’s not because I know all the best tricks for growing accounts. It’s because I put strategies in place and do the hard work to establish a strong online community for each brand.
To me, it all goes back to storytelling. Which is why I wanted to tell you my story.