From "side hustle" to full-time gig...
It took less than 18 months to make Social Media my full-time job, and I’m here to tell you that it’s easier than you think.
What do you want out of life?
What goals do you have for your future?
What’s holding you back?
When I started my company, I was working almost 50 hours a week at a restaurant job and barely had time to see my family and friends. I was exhausted and stressed because I felt like I just couldn’t get ahead. As I started considering a career in social media, I wrote down a few modest goals:
- I was tired of the long hours on my feet, and I needed to stop waiting tables.
- I wanted the flexibility to start setting my own schedule.
- I needed to start saving for my son’s college education.
- I wanted to spend more time with the people I love.
It’s strange sometimes how it happens, but by setting goals for myself I got absolute clarity on what needed to happen. I set out on a journey that certainly has had its ups and downs, but I’m here now… on the other side. I’ve achieved each of those goals and, of course, now I’m setting my sights even higher. But more on that in a minute…
First, let's go back to the beginning...
I moved to New York City in 2003, and since then I’ve pursued two parallel careers — one in the arts and another in hospitality. As Social Media grew in popularity, I realized my creative skillset suddenly had unique value. You see, I’m a writer, performer, photographer, and filmmaker… and all of a sudden companies had a need for someone who could deliver high-quality content on a consistent basis. I realized there might be a way to merge the two paths.
Slow and steady wins the race...
Before long I was pitching my services to potential clients, and slowly – one by one – I began building my roster.
I now work with 8 different clients, managing more than a dozen different accounts. In each instance we’ve seen meaningful growth when it comes to Impressions, Reach, Engagement, and Followers. And it’s not because I know all the best tricks for growing accounts. It’s because I put a strategy in place and we’re doing the hard work to establish a community of rabid fans.
These days when someone asks me what I do, I’ll often say: I help my clients tell the stories only they can tell.
Deep down, I’m a storyteller.
Which is why I wanted to tell you my story. In less than two years I’ve built a successful business that has changed my life. And – if you’re interested – I want to show you how to do the same.