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How Instagram Changed Everything

It Changed the Way People Make Reservations This is not my opinion. It's fact. Website traffic has significantly dropped for restaurants because diners are checking other platforms first. In fact, a restaurant's website is now 3rd in traffic behind Instagram and Yelp. Savvy diners want unsolicited feedback before they make their decision and, unlike 10 years ago, there are now a variety of ways to find that information. It Changed the Way Peopl
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Follow the Big Boys

The Real Difference Between Big & Small... Small Businesses are the lifeblood of this country... the American Dream in action. I'm certainly proof of that, as are many of the clients I work with. In fact, almost all of them are bootstrapping operations because they're passionate about what they're doing, and it's the only real way to keep things profitable. It's inspiring to see, and an honor to be a part of. But the one thing I consistently
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The Fundamentals of Social Strategy

I Never Set Out to Have a Career in Social Media It just sort of happened. I certainly didn't know very much in the beginning, but I did have a clear sense of how to tell stories. And that - most marketers would agree - is the single greatest tool in the arsenal. The ability to connect with an audience, and tell them a story that will help solve their problems. This week's YouTube video was about the Fundamentals of Social Strategy. (Watch
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New Beginnings

What if I told you that 18 months ago I started a journey that changed my life? Back in January 2017, I was still waiting tables and I approached my boss about the restaurant's social media accounts. Our PR company was managing the social feeds and many of us felt like they were doing a pretty lazy job. (Which is the worst kind of bad.) I took over the management of the social feeds with the expectation that we'd eventually bring someone else in
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