How to use Hashtags

Tagging on social media… hashtags, geotags, and user tags… are great for two reasons: #1 – for joining conversations, and #2 – for organizing content. Check out this short video about the best ways to utilize tagging.

The Beginner’s Guide to Digital Marketing

Social Media can be a powerful tool, but really it’s just one in a larger Digital Marketing arsenal. (And it’s not even the most important of the bunch.) This video is meant to be a beginner’s introduction to Digital Marketing – a bird’s-eye-view – so you can better understand how everything works together in concert. Small business owners don’t have the luxury of ignoring any one area, but it’s not as complicated as it may first appear.

How to Survive as a Social Media Manager

In this lesson, I’m sharing the 5 tools that have completely revolutionized how I do my job… the apps, services, and programs that help me stay organized when I’m juggling a dozen different accounts. If you’ve ever felt overwhelmed doing this job, or if you’re afraid you may need some help… here’s you go!

How I Got Started in Social Media

This week’s episode came about for two reasons… #1, everyone’s always asking how I started and grew my own business… and #2, I was inspired last week when I listened to an episode of Seth Godin’s podcast, Akimbo, that was all about “Origin Stories.” Sharing my own origin story in an effort to shed some light on WHY I’m in business.

FREE DOWNLOAD: The Gut Check Checklist

The 3 Keys to Instagram Growth

Forget everything you’ve heard, and tune in to understand the only 3 things you need to worry about when it comes to growing an Instagram page. Yes, it’ll take time, but I’m going to give you the real recipe for building an authentic following of raving fans… a blueprint to increasing your number of followers as well as you engagement!

What’s the ROI on Social Media?

Clients ask me this all the time, especially when we first sit down to talk about what it is I do. Bottom line: no, there’s no way I can draw a direct line from an Instagram Like and a Dollar spent in a restaurant. For e-commerce we can, but in my business (where I deal mostly with the service industry) it’s nearly impossible. With that being said, Social Media works. I know it, and to prove my point I share a little story about how “word of mouth” has changed over the past 15 years.

The 5 Fundamentals of Social Strategy

Stop posting just to post! Instead, I invite you to put a little strategy behind your efforts. Download the workbook below and follow along with the video. It’ll take 8 minutes to watch the entire thing and another 30 minutes (at most) to complete the Workbook. But I promise it’ll be well worth your time.

FREE DOWNLOAD: The 5-Step Social Strategy Workbook

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